What I’ve Learned as a Junior Publicist by Bailey Katler

This month, I celebrate one year of working for Lynn Allen Jeter & Associates. My time here has taught me valuable skills and lessons that I will use throughout my career. With graduation coming up for many college students, I want to share some of my key takeaways from working as a Junior Publicist.

If you have an idea, always pitch it.

While sharing ideas can often be intimidating as an intern or lower-level employee, it is a great way to involve yourself in conversations and demonstrate your creativity. Taking initiative and actively participating in meetings will help you stand out and gain more from the experience. The worst anybody can say is no, so it’s always worth throwing your ideas out there. You never know what’s going to stick!

Don’t be afraid to follow up.

When pitching, it can often take multiple attempts to get in contact with someone. If they don’t reply after your first email, don’t feel discouraged. It’s perfectly fine to follow up and try to get a response. Don’t worry about “bugging” anyone–a publicist’s job is to be persistent!

Attend every event you can.

One of the perks of working in PR is having access to tons of exciting events. Be sure to take advantage of these opportunities when they arise. You never know who you’re gonna meet! Plus, getting red carpet and event experience is extremely useful. These events can be stressful, especially red carpets. Knowing how to stay composed and organized in those situations is key.

Ask for help.

I have been fortunate enough to have amazing mentors by my side at LAJ. As someone who has always been stubborn, I often struggle with asking for help. However, it’s important to recognize the value of your team and take advantage of the knowledge they possess. Trying to do everything by yourself creates unnecessary stress and can slow you down. Your team is there to support you, so don’t be afraid to reach out.

I have learned so much about PR in the past year, and I can’t wait to see how my skills develop in the years to come. PR can be intimidating and intense at times, and this year has certainly not come without struggles, but it’s all worth it. I’m so thankful to the LAJ team for giving me the opportunity to learn and grow with them.

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